Interasia Lines issues new logo to build brand in intra-Asia market

TOKYO-headquartered Interasia Lines has changed its logo to put more emphasis on corporate identity and to mark its success in core markets around the ports of Japan, Singapore and Malaysia.

"With a growing staff, we decided to strengthen our brand in both the eyes of the marketplace and our own internal organisation," said company spokesman Brendan Williams.

"We are proud to introduce our new logo at a time when our business is growing. We have recently ordered several thousand new containers that show our new logo and can be seen throughout Asia already," he said.